Why first 1000 days of clean air are crucial for your newborn.

That’s because the first 1000 days is when a human brain undergoes the most critical and rapid growth. Every neural connection made during this critical window of brain development in early childhood forms the foundation for future neural connections, and ultimately influences the likelihood of healthy development of a child’s brain (Source: UNICEF). This, in turn, is crucial for children’s ability to learn and later fulfil their potential as adults. And all of this can happen only when the child is getting clean air to breathe.

According to Anthony Lake, Executive Director UNICEF: “Not only do pollutants harm babies’ developing lungs – they can permanently damage their developing brains – and, thus, their futures. No society can afford to ignore air pollution.”

Today, air pollution is considered to be the greatest threat for people. It is associated with some of the biggest killers of children, such as pneumonia, which is responsible for the deaths of 920,000 children under 5 years of age every year. Air pollution is also linked with asthma, bronchitis, and other respiratory infections and diseases, which can be debilitating, force children to miss school, and even cause long-lasting damage to their health and wellbeing. Air pollution also significantly increases the risk of low birth weight in babies, leading to lifelong damage to health, according to a new study.

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